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NetLine Corporation Announces Release of Second Touch - New Tool to Enhance Lead Generation

Second Touch increases lead generation efficiency, provides additional brand awareness and creates interactive opportunities for clients and prospects.

LOS GATOS, CA (March 18, 2008) – NetLine Corporation, a leading B2B performance-based integrated marketing company that provides online lead generation and marketing services for advertisers, marketers and publishers has announced the release of its 'Second Touch' product for its B2B lead generation clients.

"Second Touch is a result of growing demand for nurturing activities to help increase ROI of lead generation campaigns," said Robert Alvin, CEO and Founder of NetLine Corporation. "While acquiring targeted leads, NetLine's B2B lead generation clients can now further engage with prospects and deliver additional value in a simple and non-obtrusive format."

NetLine's Second Touch reaches out to respondents that have requested client content through the delivery of an automated e-message, framed in a simple and clean 3-button presentation. This allows clients to create awareness, measurable actions, and provide additional content and branding to their prospects.

The 'Second Touch' e-message reinforces and presents previously requested content, in addition to providing a second call-to-action button that may range from a web demo, trial software, case study, or other content of relevance. A third button allows the recipient to request additional information with a single click that generates a pre-populated form containing the users contact information. After submitting, an alert is emailed to the client's pre-designated contacts in real-time.

NetLine's clients are hailing the new software for its unique features. Kevin Collins, Marketing Programs Manager at Sophos agreed. "At Sophos, driving product evaluations is the key to building a qualified pipeline and won business. NetLine's Second Touch follow-on program allows us the ability to re-engage already interested prospects and deliver a timely message offering a Sophos product evaluation. We not only get the lead but we also get the opportunity to steer each prospect into a 30-day trial."

Designed as an easy add-on, integrating Second Touch requires minimal effort from clients. Then, clients are only required to provide their second offer information and designate recipients to receive contact requests.

"Not only is Second Touch a hit with NetLine's B2B advertising and marketing clients running lead generation campaigns, but it also ensures registrants receive requested content and are provided a convenient means in which to obtain more relevant information," added Alvin.

NetLine Second Touch results are accessible through NetLine's Customer Data Center, where clients have visibility into all their program results.
NetLine Corporation is a leading B2B performance-based integrated marketing company that provides online lead generation and marketing services for Advertisers, Marketers, and Publishers through NetLine's Innovative technology and expansive distribution platform. Advertisers and Marketers are enabled to deliver their content to targeted niche audiences via contextually relevant positioning and promotions. NetLine's many successful client and agency relationships include IBM, Juniper Networks, Microsoft Corporation, Neo@Ogilvy, SAP, and Universal McCann, among others. NetLine was founded in 1994 and is privately held and headquartered in Los Gatos, California. For information visit https://www.netline.com or call 888.515.3237.