Programmatic Lead Gen Solutions For Marketers

Your Buyers Are Everywhere. Are You?

Reach high-intent prospects wherever they’re consuming content—across thousands of trusted B2B sites—all from one 1st-party, programmatic lead generation platform built to power your pipeline.

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The Problem:

You Only See 2% of Your Buyer's Entire Journey.

You can't meaningfully engage your buyers when you can't see the full extent of their journey. How can you understand who your buyers are, discern their needs, and reveal their readiness to purchase?

The Solution:

Stop the Guesswork. Deliver Results.

Escape the black hole of B2B marketing with 1st party sourced programmatic lead generation that turns anonymous activity into qualified demand.

See NetLine in Action

What Can Your Marketing
Team Accomplish With NetLine?

Reach the Right Buyers

Reach the Right Buyers

Connect your content with the right prospects across 15,000+ B2B media properties. Deliver exactly what they need, precisely when they need it. No wasted impressions, no wasted spend.

Generate High-Quality Leads

Generate High-Quality Leads

Get leads delivered in real time with all the context you need to create personalized, demand-generating experiences that spark conversion and accelerate pipeline.

Reveal Decision Makers

Qualify Prospects Faster

Pair real buyer interest with self-declared insights on priorities, challenges, and timelines to reveal who’s ready, why they care, and when to engage.

Danielle Amato Says...

Danielle Amato

The amount of quantitative and qualitative data we received from NetLine was amazing. In real-time, we could customize reports and break down the data in ways that were most useful to myself and leadership. We're thrilled with the results. NetLine has truly been a win."

Danielle Amato
Segment Marketing Leader, Mercer

Read On More Case Studies
Access Intelligence Autodesk Cencora CG Life Comcast DoiT International Empeon Globalization Partners LLC Haymarket Media Labelium Mercer Government OpenText Publicis Sapient Questex Sage Sandvik Mining and Rock Technology TE Connectivity WSO2 Inc Zibtek

How Marketers
Use NetLine

The #1 B2B Programmatic Lead Generation Platform

Buyer Intelligence

Buyer Intelligence, Research, and Discovery

See beyond the account level. Use 1st-party buyer signals and engagement data to understand what your buyers are researching, what they care about, and when they’re ready to take the next step.

High-Quality Lead Generation

High-Quality
Lead Generation

Use your content to connect with in-market buyers, reach decision makers, and engage your best audiences using the largest B2B content syndication network.

Account-Based Marketing

Account-Based
Marketing

Enhance your campaigns with precision targeting, deeper buyer insights, and stronger account engagement to power sales hand-offs and conversations with timely, relevant insights.

Buyer-Level Personalization

Buyer Driven
Personalization

Uncover and accelerate demand with real, self-declared buyer signals. Qualify high-intent prospects faster to drive smarter conversations, clearer priorities, and real pipeline growth.

Digital Advertising

Digital
Advertising

Boost ad performance using data-driven segmentation that pinpoints in-market buyers across our massive B2B network.

Customer Retention and Growth

Customer Retention
and Growth

Keep your clients engaged with relevant, targeted content. Surface expansion opportunities and stay ahead of churn risks using real buyer signals.

Highly-Qualified Leads

Two Products.
One Goal: Pipeline

Learn about your audiences directly from them.

Accelerate B2B demand faster with smarter lead qualification built for growth. NetLine's Highly-Qualified Leads (HQLs) go beyond simple engagement, combining real buyer interest with self-declared insights into priorities, challenges, and purchase timelines.

Discover more with HQL Access Accelerate Faster with HQL Precision

Instantly Learn What Your Buyers Really Care About

NetLine offers HQL Access and HQL Precision to help you reach in-market buyers with qualification built in. HQL Access uncovers buyers before they engage with your content, while HQL Precision qualifies prospects in real time as they consume your gated content. Both solutions provide sales-ready insights so your team can focus on the right buyers to prioritize.

Set The
Rules
Capture Buyer
Signals
Only Pay For
Leads That Fit

NetLine Content Syndication

High-Quality Lead
Generation

Your content deserves to convert.

Amplify your reach, connect with decision makers, and generate net new, high-quality leads. Leverage the largest B2B content syndication lead generation network to engage your buyers where they are already researching their business needs. Lead generation success starts here.

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125M
Unique Monthly Visitors
700K
First Party Leads Per Month
37M
Audience Filters
15K
Web & Publisher Properties
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Engage In-Market Prospects to Fuel Your Pipeline

With NetLine's content syndication platform, you’ll run dynamic and targeted campaigns, reach more decision makers actively seeking solutions, only pay for the leads that meet your criteria, and generate the net new high-quality leads you need to prime your pipeline and achieve your revenue goals.

Only Pay for Leads That Match Your Filters

Target your unique ICP with over 37 million filtering variations, connecting directly with decision makers who are actively researching relevant topics and only ever paying for leads that match your needs.

Reach New Audiences on Relevant Sites

Expand reach with NetLine's B2B network spanning 15,000 publishers and 10 promotional channels. With access to news sites, blogs, resource libraries, newsletters, and more, your content works harder and smarter.

Accelerate Results and ROI

Go beyond your website, CRM, and marketing automation systems syndicated content. Uncover more in-market buyers, generate a steady stream of high-quality leads, boost pipeline, and drive growth at scale.

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Take Control of
Your Lead Gen
Campaigns

Join the ranks of over 8,000 B2B marketers who are taking charge of their lead generation efforts with NetLine. Launch campaigns in mere minutes, leveraging our technology to reach a larger pool of qualified buyers, and using your content to captivate, engage, and convert them with our self-service platform.

Launch Campaigns in Minutes

Add your content, select lead filters, set your budget and terms, and prepare for liftoff. With dynamically-built landing pages and native ads, connecting with your buyers has never been easier.

Performance-Based Lead Generation

Take control of your targets, filters, costs, and success like never before to generate leads that meet your exact campaign objectives. The bottom line? If we don't deliver, you don't pay.

Optimize As You Go

Don't wait until a campaign is over to learn from it. Manage multiple campaigns from your dashboard and receive real-time data and advanced insights to optimize your strategy at any time.

Ready to accelerate your lead generation strategy?
Learn more about NetLine's Full-Service Management services.

Learn more
Diagram

Gain Detailed
Audience Insights
& Campaign Reports

Transform your lead generation strategy into your most reliable marketing channel with robust campaign reports and audience insights. Manage and optimize performance, adjust your campaigns in real-time, and seamlessly integrate NetLine into your existing technology stack and ecosystem for swift prioritization, action, and follow-up.

Monitor Campaigns and Leads With Ease

Get a complete view of lead generation activity with campaign dashboards and summary reports, review rejected leads so that no opportunity is missed, and gain insights to improve performance and boost ROI.

Get More From Your Campaign Budgets

Use advanced analytics to optimize your lead generation campaigns and increase ROI. Leverage reports to see lead activity by content and by filter criteria. Pivot your strategy as needed to meet your lead generation goals.

Engage Leads Faster

Ensure no opportunity falls through the cracks with NetLine Connectors. Connect your NetLine instance to your marketing automation platform, CRM solution, or other downstream tool to extend the value of your data.

  • Best Meets
    Requirements
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    2024
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    SPRING
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  • Momentum
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Speak to a NetLine Expert

Ready to see how real buyer truth can transform your pipeline? Tap the button and a NetLine expert will reach out to help you get started.

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